Roehl Takes a Different Approach in Driver Recruitment

Right here, in the pages surrounding this article are dozens of ads for drivers, each making attractive promises... higher mileage rates, fairer treatment, friendly management, more home time... we're better... join our team... call now! Who should a driver believe? How do you tell the real thing from empty promises?

Roehl Transport's truck driver recruiting communications are distinctly different from those of most other trucking companies, according to Roehl Executive Vice President Bob Rader. "Drivers deserve verifiable facts that allow them to objectively compare job offers and they need sufficient information to make an important decision that will affect their careers and families," he explained.

"The kind of information we provide prospective drivers about their opportunities here is not only useful in and of itself, I believe the fact that we choose to approach drivers this way says something about our company," President Rick Roehl added. "Carriers who appeal to drivers with unsubstantiated statements and a couple of bullet points aren't treating them like intelligent, thoughtful people. Right off the top that's a strong signal the company may not treat its drivers with the respect and courtesy they have coming," Roehl said.

Independent verification of take home pay.

Lots of driver ads claim high mileage rates; others claim high miles, some both. But driver income is based on several factors — the rate, mileage, bonuses and extras. That makes it almost impossible to compare one company to another, Rader explained. He noted that ads often promise miles that are mathematically impossible. When you figure hours of operation, speed limits, and freight statistics, it doesn't work on paper. "When we say experienced drivers can earn from $46,000 to $55,000 their first year at Roehl, it is based on realistic mileage goals that are achieved by many of our drivers."

More importantly, an independent organization has done an in-depth analysis of driver pay over the course of several years and Roehl driver compensation has been consistently ranked among the 10 best in the nation. "So when we say Roehl drivers Take Home More, you don't just have to take our word for it," Rader said.

Provide a full picture.

You'll notice Roehl ads and other recruiting materials have a lot of information in them. In fact, Roehl's booklet for prospective drivers is so thorough that many truck driving schools use it as a guide for teaching students about driving careers. "For example, we provide details that support the Be Home More portion of our reputation. We encourage drivers to compare our home time options, point-by-point, with those of other trucking companies. If you truly have a great program, which we do, it shows," Rader said. The company offers a number of home time options including innovative HOMEtime PLUS™ fleets that provide drivers 120 or 180 days/year off.

Roehl also goes to great lengths to explain all other parts of its operations—equipment, dispatch, freight profiles, training and safety policy, maintenance, productivity tools and so on. "Different factors are important to different people. Rather than presenting just the high points, we try to give drivers a complete picture. The drivers will decide what's important to them. Our job is to present our company honestly," Rader emphasized.

Drivers like the Roehl approach.

Drivers frequently tell Roehl how much they appreciate all the information and independently proven facts the company provides. "Roehl's turnover rate is much lower than the industry average. That's because they are making a well-informed decision to join us and when they get here they find that what they read and heard during the recruiting process is true." Rader said.

Find out more.

Roehl operates van, curtainside and flatbed divisions and offers drivers National, Regional and Dedicated fleets. For more information about switching to Roehl—The Take Home More, Be Home More Carrier™ call: 1-800-325-5608 or visit: www.GoRoehl.com

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