Prime Inc. Joins the Floral Transportation Industry with PRIME FLORAL, LLC.

February 27, 2004

PRIME INC., Missouri’s largest motor carrier and North America’s largest refrigerated trucking carrier, is announcing the formation of a new company, PRIME FLORAL, LLC. PRIME FLORAL, LLC. will be a full service division under PRIME INC. that will offer transportation, consolidation and cross-docking service to the floral industry. Founded in 1970, PRIME INC., located in Springfield, MO, has evolved as a leading international refrigerated, flatbed and liquid bulk truckload carrier. With over 1,700 trucks and 2,500 refrigerated trailers in PRIME’s refrigerated division, PRIME FLORAL, LLC. will be able to handle the needs of growers, shippers and wholesalers throughout the floral industry.

To lead this venture, PRIME FLORAL, LLC. has assembled a professional staff with over 100 combined years of expertise in the floral industry, which includes the distribution of fresh cut flowers, bulbs, greens and plants. PRIME FLORAL, LLC. will have service center locations in Miami, Florida, Portland, Oregon and Ventura, California. “This is an opportunity to deploy our excellent customer service and company resources into the floral market, which necessitates first-rate service. It is a type of niche market that strategically fits into our long-term plan. We believe that our ad hoc freight network will bring a new dimension and level of service to the floral industry in North America,” stated Robert Low, PRIME INC. president and founder.

For additional information, call Clayton Brown at PRIME INC., 417.866.0001, extension 3102 or visit PRIME’s web site at www.primeinc.com. Professional drivers are encouraged to stop by PRIME’s terminal at the intersection of Interstate 44 and Highway 65 in Springfield, Missouri.

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