Banners Types and Sizes for Recruiting

When trucking companies look to advertise aggressively online they are usually looking to attract truck drivers and owner operators to fill available trucks or leasing opportunities do they work?

Yes.

Your company will attract drivers and trucking owner operators, create awareness of your company, brand your identity to thousands of truckers and their families, and actively turn clicks into leads. Effective banner advertising is all in the message.

Banners Available on EveryTruckJob.com

Header & Footer Banners 468x60 pixels

Eyes to the front! You want to attract and hold the attention, from start to finish, of those qualified applicants that can make a difference for your company. When you come to a page what's the first thing you see? When you're finish reading an article, filling out a form or ordering that item what's the last thing you see?

At the beginning of every sentence, every paragraph, every page your message will be the start and the finish – it doesn't get more powerful than that. You have the opportunity to create a message across pages, and over time. Who responds to a 3 second ad? Few. If you want results you have to be relevant to the needs of drivers, speaks to their needs, and mix up your message and tone to attract attention to your cause. The header and footer will do just that.

Site wide Side Banners 120x60 / 120x90

A solid approach to making your message heard. Affordable, simple and works. Side banners are located at key hot spots. Studies show that the average Internet user's first scans the page from the upper left corner, down to the bottom right corner, to the top and then to the top right edge. Know as the “recall zone� the impact is subtle, but it works.

A driver or owner operator looking for a trucking job will reference your company as a resource in their sub conscience, as they move through the site job descriptions and terms, comparisons, available options will move them to ponder;�Of all these trucking companies, available miles, benefits...who's right for me?�.

Then a flash. A little color. A short phrase off the corner of their eye; “home time, benefits, sign-on bonus!� A click.

Banner's aren't magic. But they do work. With the average visitor to EveryTruckJob.com spending over 17 minutes reading profiles, checking their job status and weighing their options, you have plenty of time to attract and convert.

Pop-Ups! (Pop-Unders) 250x250

Loved and hated by all, they work. Both Webtrends and DoubleClick report on the vast effectiveness – compared to any other form of banner advertising – of stand alone pop-ups or pop under's as a marketing tool toward brand awareness. Pop's appear on the page after a truck driver or owner operator enters a page and has been reading for a short bit, it's intended to support the message on the page (finding a job) and bring about a “call to action� which is essentially inviting the user to click for more information, call to talk direct with a recruiter or submit more information in a form and have their current needs filled.

Imagine the driver enters EveryTruckJob.com from Yahoo after typing the term “Owner Operator Jobs in the Northeast� they've clicked in and begin their search. After glancing around and reading what various trucking owner operator companies have to offer a small 250x250 pixel banner with and image of smiling owner operator, a copy of a past check and the bottom line promise that if they take the time to read more they won't be disappointed.

Sounds cheesy, but if honest and direct it will work for your company.
Owner operators have needs, company drivers have needs and they just want to hear that you can answer them fairly and honestly.

Whether you're looking for massive branding, or just a nice conversion of click to applicants, EveryTruckJob.com ./ Trucking Jobs, Inc. is willing to work with you every step of the way. We could bore you with the science of web based marketing, but we'd much rather let the results speak for themselves.

Get started by creating you trucking company job profile; a simple form that takes about 10 minutes and will ask for simple contact information and the current positions your hiring for.

Ready to get aggressive? Contact Trucking Jobs, Inc. for a consultation of services, banners and packages available, and additional tools coming soon to the general public. Ready to be impressed? Call us, you won't be disappointed.