Are You Getting the Most from Your Internet Marketing?

Creative banner ad design helps your business make the most of both your online and offline investment. Strategically placed, creative banner advertising magnifies your web presence, builds user loyalty, strengthens brand awareness, increases your site traffic, and boosts your revenue. Read below for further information on the types of ads we can produce for you.

Banner Advertising

Banner ads in the form of animated .gifs are the most common and widely used form of online advertising. The standard banner ad dimensions are 468 x 60 px. Animated or static .gif banner ads reach the widest possible audience because most average internet users can view them without any special plugins.
All banners created for your company will be engineered for minimum load time enabling maximum click throughs. Afterall,being seen is often an issue of being first..

Shockwave Advertising

Shockwave is best suited for campaigns that want to utilize out-of-banner real estate, such as applets, trading cards, and games. Director and Flash provide the ability to embed interaction, video, and audio within the file, making Shockwave files some of the richest ad units on the Web. Viral marketing and strong brand interaction are two of the key strengths of Shockwave ads.

Rich Media Advertising

DHTML, Forms, Searches and more! Rich media banners and badges provide advertisers with a way to present additional content and interaction within traditional ad sizes, including 468x60, 120x240, and 125x125. With the IAB's announcement of the new Interactive Messaging Units (IMUs), and with the several different technologies available, rich media banners and badges offer a great deal of flexibility.
According to studies, they can also lead to significant increases in response, brand perception, and recall. For instance, a Wired/Millward Brown Interactive study showed a 340% increase in banner click rates when rich media was used.

Interstitial Advertising

Interstitials are ads that play between pages on a Web site, much like television ads play between sections of a program. There are several variations on the interstitial model. Some play in the main browser window, while some play in new, smaller windows. Some are pre-cached, while some stream ad content as it plays. Some provide the ability to create very rich ads, while some focus on smaller, faster-loading ads. Whatever the format, nearly all interstitial ads perform very well, as measured
by both click-through rates and brand recall.

Floating Advertising and DHTML

Floating ads move across the Web page that hosts the ad.
Types of floating ads include: DHTML sponsorships, in which advertising objects "fly" across the page on a preset course, cursor sponsorships, in which the cursor turns into an advertising image, and scrolling ads, in which an advertisement moves up and down the edge of a page as the user scrolls up and down.

Floating ads give the advertiser and publisher the flexibility to achieve nearly any effect. However, as this is one of the more daring types of online advertising, advertising and content must be balanced on any given page. Floating ads (especially DHTML and cursors) are best run for short periods to create brand awareness—running them for longer periods can bring negative user feedback.

Rich Mail / Interactive Instant Messaging

Most likely, the e-mail messages you receive on a daily basis are text only. Rich mail, on the other hand, allows graphics, video and audio to be included in the e-mail message. When you open up a rich e-mail your e-mail client automatically calls up your Internet connection and launches an html page in your browser. E-mail clients that are offline will invite you to click on the link when you have your Internet connection open again. If your e-mail client does not support graphics you will receive the e-mail in text only.